Sell your property in the New Year

5 January 2022 in Blog

Is the New Year the right time to sell your property?

The waterside property market remains strong in the New Year, and research shows that now is a great time to sell your property.


Demand for properties in the waterside sector of the market has been incredibly strong throughout the year.

During the run up to the Festive Season, new enquiries for properties are generally expected to be relatively low. However, during that time we received significant numbers of new enquiries from serious, motivated and very able buyers.  These new buyers’ details have been added to our ever-expanding list of clients eagerly awaiting news of any new properties that may be coming to the market early in the New Year.

 Property buyers

Buyer Profiles

The profile of buyers remains consistent. The vast majority of enquiries come from cash buyers looking for second homes on or near the water. These enquiries are driven by the lifestyle benefits of owning a private corner of the Norfolk Broads. The ability to generate additional income by letting a waterside property as a holiday rental is also a benefit for many but not all.

Some clients are keen to secure a main residence on the Broads.  They are taking the opportunity to re-evaluate their lifestyle and take advantage of more flexibility, such as working from home or second home with a waterside view.

Enquiries continue to come in from all over the country, and beyond! There is a particularly high increase in prospective purchasers who are based in the south east of England. Many of which are looking to be able to reach a second home on the Norfolk Broads within a few hours.

Looking at a selection of recently agreed sales, buyers have come from as far as Hertfordshire, Essex, Kent, London, Suffolk, Cambridgeshire, Lancashire and the Highlands of Scotland. Only one of these properties was purchased as a permanent residence. The rest are a combination of second homes and holiday lets.  Most of these are being bought by cash buyers.

Of this selection, 70% resulted in sales being agreed at the full asking price, or above.

Whilst the south east offers a rich seam of potential buyers, recent enquiries have also come in from such far flung locations as Miami, Monaco, Singapore and China. One client, currently based in the United States was in the area viewing properties over the festive period.


Marketing your property

The key to maximising your property’s exposure is to ensure that the online presentation for your property is of the very highest standard. We believe we offer the highest quality interior photography, external aerial imagery, interactive virtual tours and professional property video packages at no extra cost.

View an example of our interactive virtual tours

View an example of our property video package

How we launch newly listed properties has been influenced by the upturn in demand for properties on or near the water.  Once you have instructed us, and have approved our marketing details, we approach all the contacts that we have registered with us in our client bank. We hold a detailed a list of prospective buyers looking specifically for waterside property in Norfolk and Suffolk.

Whilst we contact our prospective buyers, we also of course list your property on our well known and established Waterside Estate Agents website which appears at the top of the first page of Google-related searches.  In addition we list your property across all the major property portals such as Rightmove, Zoopla, Primelocation and On The Market.  Your property will also be promoted across our social media platforms.

Despite continuing uncertainty regarding the pandemic and the impact this may have on personal freedoms, foreign travel and the wider economy, we expect that the demand for high quality waterside properties throughout Norfolk and Suffolk, will continue to be high.

Lifestyle and investment will continue to be the main driving forces in the waterside market. Buyers are keen to secure properties now, in time for use during the summer months, if not before!

River view

Thinking of selling your property?

The message remains clear. If you are thinking of selling a waterside property there has never been a better time!

No need to wait until the Spring, market conditions are perfect right now!


Contact us to discuss selling your property in more detail

Here’s what our customers say…

“Once again an excellent service from Waterside. We put our house on the market and had three offers within the first week. The offer that we chose progressed well to completion. During the process we were regularly kept up to date with progress. Particular thanks must go to Robert who acted with complete professionalism throughout. Our thanks also go to Philip and Joy who make up this formidable team. We highly recommend this estate agency and will use them again in the future if/when the occasion arises. ”

Dr and Dr Williams

“I found Philip and Robert friendly and approachable. Calls were always returned and I thought the service provided was very good. I am currently instructing them to undertake holiday letting at my new property. ”

Mr Kinnear

“We both appreciated the time that Philip spent with us at the property and his helpful comments. We were also very impressed with the way the particulars were presented, both photos and description were accurate and clear. We have used Waterside four times now, purchasing two properties and selling both properties and feel the service has improved in that time. ”

Mr and Mrs Sharman

“Excellent customer service with our sale. Kept us up to date at all stages and proactively chased to keep completion on track. We would not hesitate to recommend Waterside.”

Mr and Mrs Lomax

“Friendly, efficient and successful sale. Thank you!”

Mr and Mrs Rowney

“From start to finish we found the service to be excellent. Nothing was too much trouble, and Waterside liaised with solicitors and vendors really well.”

Mr Groves

“Excellent, professional and friendly service throughout. We were kept regularly updated and the whole process was stress free. We would recommend your efficient and supportive service to others.”

Mr and Mrs Hevey

“Thank you for your help with the sale of my property. I found your assistance both sympathetic and professional. Your brochures were very impressive. ”

Dr Alston

“Waterside delivered a first class service. All my enquiries were responded to promptly, and my property was sold quickly. What more could I ask for? Thank you Philip, Robert and Joy.”

Mr and Mrs Crawshaw

“We would like to thank you all for your help and advice. Nothing was too much trouble, and it was very reassuring that whenever we arrived at the office or phoned, you always had time to answer our queries or worries!”

Mr and Mrs Lewis