Sell your property in the New Year

5 January 2022 in Blog

Is the New Year the right time to sell your property?

The waterside property market remains strong in the New Year, and research shows that now is a great time to sell your property.


Demand for properties in the waterside sector of the market has been incredibly strong throughout the year.

During the run up to the Festive Season, new enquiries for properties are generally expected to be relatively low. However, during that time we received significant numbers of new enquiries from serious, motivated and very able buyers.  These new buyers’ details have been added to our ever-expanding list of clients eagerly awaiting news of any new properties that may be coming to the market early in the New Year.

 Property buyers

Buyer Profiles

The profile of buyers remains consistent. The vast majority of enquiries come from cash buyers looking for second homes on or near the water. These enquiries are driven by the lifestyle benefits of owning a private corner of the Norfolk Broads. The ability to generate additional income by letting a waterside property as a holiday rental is also a benefit for many but not all.

Some clients are keen to secure a main residence on the Broads.  They are taking the opportunity to re-evaluate their lifestyle and take advantage of more flexibility, such as working from home or second home with a waterside view.

Enquiries continue to come in from all over the country, and beyond! There is a particularly high increase in prospective purchasers who are based in the south east of England. Many of which are looking to be able to reach a second home on the Norfolk Broads within a few hours.

Looking at a selection of recently agreed sales, buyers have come from as far as Hertfordshire, Essex, Kent, London, Suffolk, Cambridgeshire, Lancashire and the Highlands of Scotland. Only one of these properties was purchased as a permanent residence. The rest are a combination of second homes and holiday lets.  Most of these are being bought by cash buyers.

Of this selection, 70% resulted in sales being agreed at the full asking price, or above.

Whilst the south east offers a rich seam of potential buyers, recent enquiries have also come in from such far flung locations as Miami, Monaco, Singapore and China. One client, currently based in the United States was in the area viewing properties over the festive period.


Marketing your property

The key to maximising your property’s exposure is to ensure that the online presentation for your property is of the very highest standard. We believe we offer the highest quality interior photography, external aerial imagery, interactive virtual tours and professional property video packages at no extra cost.

View an example of our interactive virtual tours

View an example of our property video package

How we launch newly listed properties has been influenced by the upturn in demand for properties on or near the water.  Once you have instructed us, and have approved our marketing details, we approach all the contacts that we have registered with us in our client bank. We hold a detailed a list of prospective buyers looking specifically for waterside property in Norfolk and Suffolk.

Whilst we contact our prospective buyers, we also of course list your property on our well known and established Waterside Estate Agents website which appears at the top of the first page of Google-related searches.  In addition we list your property across all the major property portals such as Rightmove, Zoopla, Primelocation and On The Market.  Your property will also be promoted across our social media platforms.

Despite continuing uncertainty regarding the pandemic and the impact this may have on personal freedoms, foreign travel and the wider economy, we expect that the demand for high quality waterside properties throughout Norfolk and Suffolk, will continue to be high.

Lifestyle and investment will continue to be the main driving forces in the waterside market. Buyers are keen to secure properties now, in time for use during the summer months, if not before!

River view

Thinking of selling your property?

The message remains clear. If you are thinking of selling a waterside property there has never been a better time!

No need to wait until the Spring, market conditions are perfect right now!


Contact us to discuss selling your property in more detail

Here’s what our customers say…

“Waterside Estate Agents provided us with a first class service on the sale of our mooring plot. We were informed of all viewings and cannot fault any of the process. Communication between us, our purchaser and the agents was constant and informative. We would not hesitate to use Waterside in the future. ”

Mr and Mrs Thomas

“Throughout the whole process of selling our property Waterside provided a very professional approach to the whole process. The response to our original enquiry was prompt and the service provided by Philip and Robert was excellent. We were kept appraised of the progress of the sale on a regular basis.”

Mr and Mrs Thornton

“Moving house is always stressful, so having a cheerful and efficient estate agent to turn to lessens the anxiety. Although we were the purchasers, we felt able to contact Waterside when we needed information etc from the vendors or for liaising between solicitors. Waterside were friendly, professional and dealt with everything in a timely manner. Thank you Robert and Philip for your assistance and rest assured we will consider Waterside as our agents when we come to sell our beautiful property – hopefully not for a long while yet though!”

Mr and Mrs Smith

“The team kept us up to date with progress throughout the purchase and were always responsive and helpful. Robert understood our requirements for our new home and contacted us immediately when the right property came on the market. We are delighted with our new home. Thank you!”

Mr and Mrs Walters

“We are very pleased you managed to bring the sale of our property to a successful conclusion after a false starts a couple of years ago, then Covid etc. We have been very happy with all our dealings with Waterside. ”

Mr and Mrs Edmonds

“Wonderful, efficient and friendly service. A big thank you to Philip and Robert, who were always enthusiastic and helpful.”

Mr and Mrs Aldred

“Once again an excellent service from Waterside. We put our house on the market and had three offers within the first week. The offer that we chose progressed well to completion. During the process we were regularly kept up to date with progress. Particular thanks must go to Robert who acted with complete professionalism throughout. Our thanks also go to Philip and Joy who make up this formidable team. We highly recommend this estate agency and will use them again in the future if/when the occasion arises. ”

Dr and Dr Williams

“I found Philip and Robert friendly and approachable. Calls were always returned and I thought the service provided was very good. I am currently instructing them to undertake holiday letting at my new property. ”

Mr Kinnear

“We both appreciated the time that Philip spent with us at the property and his helpful comments. We were also very impressed with the way the particulars were presented, both photos and description were accurate and clear. We have used Waterside four times now, purchasing two properties and selling both properties and feel the service has improved in that time. ”

Mr and Mrs Sharman

“Excellent customer service with our sale. Kept us up to date at all stages and proactively chased to keep completion on track. We would not hesitate to recommend Waterside.”

Mr and Mrs Lomax