Sell your property in the New Year

5 January 2022 in Blog

Is the New Year the right time to sell your property?

The waterside property market remains strong in the New Year, and research shows that now is a great time to sell your property.


Demand for properties in the waterside sector of the market has been incredibly strong throughout the year.

During the run up to the Festive Season, new enquiries for properties are generally expected to be relatively low. However, during that time we received significant numbers of new enquiries from serious, motivated and very able buyers.  These new buyers’ details have been added to our ever-expanding list of clients eagerly awaiting news of any new properties that may be coming to the market early in the New Year.

 Property buyers

Buyer Profiles

The profile of buyers remains consistent. The vast majority of enquiries come from cash buyers looking for second homes on or near the water. These enquiries are driven by the lifestyle benefits of owning a private corner of the Norfolk Broads. The ability to generate additional income by letting a waterside property as a holiday rental is also a benefit for many but not all.

Some clients are keen to secure a main residence on the Broads.  They are taking the opportunity to re-evaluate their lifestyle and take advantage of more flexibility, such as working from home or second home with a waterside view.

Enquiries continue to come in from all over the country, and beyond! There is a particularly high increase in prospective purchasers who are based in the south east of England. Many of which are looking to be able to reach a second home on the Norfolk Broads within a few hours.

Looking at a selection of recently agreed sales, buyers have come from as far as Hertfordshire, Essex, Kent, London, Suffolk, Cambridgeshire, Lancashire and the Highlands of Scotland. Only one of these properties was purchased as a permanent residence. The rest are a combination of second homes and holiday lets.  Most of these are being bought by cash buyers.

Of this selection, 70% resulted in sales being agreed at the full asking price, or above.

Whilst the south east offers a rich seam of potential buyers, recent enquiries have also come in from such far flung locations as Miami, Monaco, Singapore and China. One client, currently based in the United States was in the area viewing properties over the festive period.


Marketing your property

The key to maximising your property’s exposure is to ensure that the online presentation for your property is of the very highest standard. We believe we offer the highest quality interior photography, external aerial imagery, interactive virtual tours and professional property video packages at no extra cost.

View an example of our interactive virtual tours

View an example of our property video package

How we launch newly listed properties has been influenced by the upturn in demand for properties on or near the water.  Once you have instructed us, and have approved our marketing details, we approach all the contacts that we have registered with us in our client bank. We hold a detailed a list of prospective buyers looking specifically for waterside property in Norfolk and Suffolk.

Whilst we contact our prospective buyers, we also of course list your property on our well known and established Waterside Estate Agents website which appears at the top of the first page of Google-related searches.  In addition we list your property across all the major property portals such as Rightmove, Zoopla, Primelocation and On The Market.  Your property will also be promoted across our social media platforms.

Despite continuing uncertainty regarding the pandemic and the impact this may have on personal freedoms, foreign travel and the wider economy, we expect that the demand for high quality waterside properties throughout Norfolk and Suffolk, will continue to be high.

Lifestyle and investment will continue to be the main driving forces in the waterside market. Buyers are keen to secure properties now, in time for use during the summer months, if not before!

River view

Thinking of selling your property?

The message remains clear. If you are thinking of selling a waterside property there has never been a better time!

No need to wait until the Spring, market conditions are perfect right now!


Contact us to discuss selling your property in more detail

Here’s what our customers say…

“Thank you for your help with the sale of my property. I found your assistance both sympathetic and professional. Your brochures were very impressive. ”

Dr Alston

“Waterside delivered a first class service. All my enquiries were responded to promptly, and my property was sold quickly. What more could I ask for? Thank you Philip, Robert and Joy.”

Mr and Mrs Crawshaw

“We would like to thank you all for your help and advice. Nothing was too much trouble, and it was very reassuring that whenever we arrived at the office or phoned, you always had time to answer our queries or worries!”

Mr and Mrs Lewis

“Our experience with yourselves during our buying process has been professional and friendly. You have been quick to respond to any questions that were asked of you, and keeping us updated on the progress of our purchase. Thanks to Robert for finally finding our dream home for us, we much appreciate your time and efforts. Thank you all.”

Mr and Mrs Webb

“We only have praise for the way Waterside handled the sale of our property. Always courteous and professional, and kept us informed on a regular basis on progress over complications. Clearly a great team spirit operates in the office with everybody in the loop with what was going on. We would not hesitate in recommending Waterside to other potential sellers/buyers of waterside properties. Thanks for a job well executed.”

Mr and Mrs Hopkins

“I thought your service was very good, and in my opinion didn't need improving. You kept me well informed and any questions I asked you were willing to help me with. Your service was always friendly on the phone and in the office. I will certainly recommend you, and if the need arises will be happy to use your services again.”

Mr Terry

“We have used Waterside several times as Philip and his team always offer a first class service from start to finish. Many estate agents tend to let things ride after an offer is received but they continue to be on the ball, regularly chasing all other parties in the chain, which in the current Covid situation can prove difficult as most solicitors are working from home. They are extremely professional at all times and I would not hesitate to recommend them and use their services again. Many thanks ”

Mr and Mrs Cullumbine

“From the first viewing to completion the service provided by the Waterside team has been exemplary. Nothing has been too much trouble and our queries were answered swiftly and effectively. Robert has been a credit to the business, so a huge personal thanks to him. Thank you Waterside, great service, great team.”

Mr and Mrs Dixon

“Thank you Philip, Robert and Joy, it was a pleasure to deal with you. Now that I have moved in, the hard work starts! ”

Mr S Land

“Thank you for your help with our property, we would not hesitate in recommending you.”

Mrs Cole